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Saudi public relations firm takes over Quantum
Dubai, Feb 13th, 2001
Jeddah-based public relations consultancy Saudi Creative Communication Services (Saccs) has acquired Quantum Communications, and is setting it up as a new regional entity.

Quantum was formerly part of Bahrain-based FP7 Holdings. The acquisition price was not revealed. The new firm, Trans-Arabian Creative Communications Services (Traccs) will have offices in Bahrain, Egypt and Kuwait to add to those in Saudi Arabia and the UAE.

Traccs President Mohammed Al Ayed said, "This is the first time that a PR company set up in Saudi Arabia has expanded across the Middle East. In the past, Gulf PR agencies have tried to expand into the kingdom, often with great difficulty.

"We are confident that we can deliver effective, measurable solutions because we know the region and the people, and we know what works. At Saccs, we have earned a reputation as one of the most effective PR agencies with an understanding of the cultural, religious, bureaucratic and commercial sensibilities of the region."

"The immediate task is to consolidate our businesses through the five existing offices. Lebanon remains a very complex market and we need to have everything absolutely right before we move in," said Haroon Sugich, Traccs executive vice-president.

"We would rather not have a business there rather than risk everything by moving in too early. International affiliations will also be looked at, but at the right time." The combined billings of the new firm were not disclosed, but Sugich said Saccs was profitable. Among its clients are Proctor and Gamble, Johnson & Johnson (Gynecare), Volvo, Renault, Compaq, Sage, Coca-Cola and Visa International.

Quantum was working with Visa and had Jumeirah International Group, Dell Computers and ANZ Investment Bank as clients.
Source: Gulf News 

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