public relations consultancy Saudi Creative Communication Services
(Saccs) has acquired Quantum Communications, and is setting it up as a
new regional entity.|
Quantum was formerly part of Bahrain-based FP7 Holdings. The
acquisition price was not revealed. The new firm, Trans-Arabian
Creative Communications Services (Traccs) will have offices in
Bahrain, Egypt and Kuwait to add to those in Saudi Arabia and the UAE.
Traccs President Mohammed Al Ayed said, "This is the first time
that a PR company set up in Saudi Arabia has expanded across the
Middle East. In the past, Gulf PR agencies have tried to expand into
the kingdom, often with great difficulty.
"We are confident that we can deliver effective, measurable
solutions because we know the region and the people, and we know what
works. At Saccs, we have earned a reputation as one of the most
effective PR agencies with an understanding of the cultural,
religious, bureaucratic and commercial sensibilities of the
"The immediate task is to consolidate our businesses through the
five existing offices. Lebanon remains a very complex market and we
need to have everything absolutely right before we move in," said
Haroon Sugich, Traccs executive vice-president.
"We would rather not have a business there rather than risk
everything by moving in too early. International affiliations will
also be looked at, but at the right time." The combined billings
of the new firm were not disclosed, but Sugich said Saccs was
profitable. Among its clients are Proctor and Gamble, Johnson &
Johnson (Gynecare), Volvo, Renault, Compaq, Sage, Coca-Cola and Visa
Quantum was working with Visa and had Jumeirah International Group,
Dell Computers and ANZ Investment Bank as clients.
Source: Gulf News