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Chrysler Mid East first quarter sales up 34 per cent

Middle East sales of Chrysler, Dodge and Jeep carlines were up 34 per cent in the first quarter of 2001 helped by a 12 per cent year-on-year increase in March, the seventh consecutive month the automaker has been able to report double digit growth

Dubai, UAE 21st April 2001

   "We continue to witness increased customer and fleet confidence in our young range of vehicles across the region," said David Glorius, Vice President and Director of the Chrysler, Dodge and Jeep brands in the Middle East.

Sales of the newly introduced mid-segment Chrysler Sebring sedan soared 182% in March with Kuwaiti distributor Bader Al Mulla leading the way. The region recorded a 28% March increase in the Concorde family sedan and executive LHS with a year-on-year increase of 45%.

Minivan sales were up 65% year-on-year and continued to be strong in Saudi Arabia while figures for the Neon luxurious small sedan more than trebled.

The Dodge Durango experienced a massive 200 % year-on-year March increase reflecting the tough 4x4 vehicle's increased acceptance by young Arabs who enjoy the benefits of a best-in-class 5.9 liter V8 engine combined with seating for seven in comfort.

The rugged Jeep Cherokee continued to be the off-road vehicle of choice with first quarter figures up 37%. Sales of the go anywhere, do anything Wrangler doubled.

"This is more great news for the Chrysler, Dodge and Jeep brands in the region," said Glorius. "With buoyant sales over the last seven months, three new models in the showroom and three more innovative vehicles to be launched later this year, we have definitely turned the corner after a tough few years."


Further information: Julian Millward-Hopkins, MCS - Marketing Communications Services, PO Box 20970, Dubai, United Arab Emirates. Tel: +971 4 3452126. Fax: +971 4 3460926.
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22 April 2001 07:50:28 PM

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