continue to witness increased customer and fleet confidence in our
young range of vehicles across the region," said David Glorius,
Vice President and Director of the Chrysler, Dodge and Jeep brands in
the Middle East.
Sales of the newly introduced mid-segment Chrysler Sebring sedan
soared 182% in March with Kuwaiti distributor Bader Al Mulla leading
the way. The region recorded a 28% March increase in the Concorde
family sedan and executive LHS with a year-on-year increase of 45%.
Minivan sales were up 65% year-on-year and continued to be strong in
Saudi Arabia while figures for the Neon luxurious small sedan more
The Dodge Durango experienced a massive 200 % year-on-year March
increase reflecting the tough 4x4 vehicle's increased acceptance by
young Arabs who enjoy the benefits of a best-in-class 5.9 liter V8
engine combined with seating for seven in comfort.
The rugged Jeep Cherokee continued to be the off-road vehicle of
choice with first quarter figures up 37%. Sales of the go anywhere, do
anything Wrangler doubled.
"This is more great news for the Chrysler, Dodge and Jeep brands
in the region," said Glorius. "With buoyant sales over the
last seven months, three new models in the showroom and three more
innovative vehicles to be launched later this year, we have definitely
turned the corner after a tough few years."
Further information: Julian Millward-Hopkins, MCS - Marketing
Communications Services, PO Box 20970, Dubai, United Arab Emirates.
Tel: +971 4 3452126. Fax: +971 4 3460926.
Or log on now to: www.media.daimlerchrysler.com