UAE, April 11,2001
Graphics (SGI) today unveiled solutions that will help media companies
in the Middle East expand their businesses into what it calls Media
– or transacting content over networks. Leveraging its strength in
content creation, SGI is the first company ever to bring to the region
real-world workflow solutions to create, manage and deliver content,
including print, film and Internet media, using networks such as
broadcast television, cable, satellite, virtual private networks (VPNs)
and the Internet.
SGI’s Media Commerce™
offerings are tailored for the Middle East’s burgeoning
telecommunications, Internet, application service provider (ASP), media,
publishing and entertainment sectors.
SGI is targeting media management and distribution organizations,
and will provide customizable, high-end solutions for media production,
media streaming, media management, and content delivery.
SGI has also created industry-specific integrated Internet
infrastructure solutions for internet services providers and ASPs.
“The Middle East’s
media industry is growing exponentially, with new production facilities
opening from the UAE to Egypt, new TV channels being launched, and
websites springing up daily. At
the same time, Telecoms, Internet, satellite and cable service providers
are increasing their capacity to deliver this wealth of content.
Where content, networking, and commerce collide is SGI’s Media Commerce™
strategy,” commented Jean-Philippe DeGrendele, SGI’s General Manager
for the Middle East and North Africa.
Content producers around the world are embracing SGI’s Media Commerce™
solutions, including the production studios behind every Academy Award
finalist for special effects, all powered by SGI: the films Gladiator,
Hollow Man and The Perfect Storm. Internet
giants America Online, Excite@Home and
Travelocity are utilizing SGI’s Media Commerce™
solutions to generate, manage and distribute the content on their
Morrison, SGI’s Business Development Manager for the Broadcast and
Broadband industries across Europe, Middle East, and Africa, is visiting
the region to educate SGI’s clients about the benefits of Media
solutions represent key opportunities for companies throughout the
Middle East to open up new revenue streams. All types of media can be
found, communicated, repurposed, and delivered much more efficiently,
thanks to SGI’s ground-breaking technology. This in turn creates many
opportunities in the industry for completely new business models,”
will initially present the Media Commerce™
concept to its digital media client base in the Middle East, including
Qatari television station Al Jazira, Lebanese
satellite television provider Future TV and LBC channel, Middle East
Broadcast Corporation (MBC), Abu Dhabi Television, Egyptian Radio and
Television (ERTU), Saudi Television, and Bahrain Television,” said
Peter Gebara, SGI
Business Development Manager for the Middle East and North Africa.
potential Media Commerce™
are the Middle East production houses currently working with SGI,
including Elixir and Gemini in Egypt, Lebanon’s Hen Productions, and
Global Advertising Partners in the UAE,” he added.
SGI plans to educate the telecommunications
service providers, ISPs, and publishers throughout the Middle East about
the revenue potential that Media Commerce™
can bring to their organizations,” concluded Gebara.
technology behind SGI’s Media Commerce strategy includes the SGI
Internet Server, as well as the SGI Media Server for Broadcast and SGI
Media Server for Broadband. The
SGI Internet Server powers many of the world’s most demanding
websites, while SGI’s media servers are optimized for broadcasters,
cable companies, telcos, and digital media production studios.
The SGI media server range provides a combination of SGI servers
and digital video options and SGI and third-party software applications
and tools for digital asset management and media distribution.
SGI Internet Server is an integrated thin serving solution that
provides the ideal foundation to support applications such as
messaging, e-commerce, Web serving, or media streaming.
SGI Media Server, for production and broadcast implementations, is a
completely integrated solution for serving video, audio, and data
that is based on open video I/O, data networking I/O, and storage
SGI Media Server, for broadband implementations, is a scalable,
field-proven, completely integrated media serving solution designed
to deliver innovative Web-based content.
provides a broad range of
high-performance computing and advanced graphics solutions that enable
customers to understand and conquer their toughest computing problems.
Headquartered in Mountain View, Calif., with offices worldwide, the
company is located on the Web at www.sgi.com.
Jean-Philippe DeGrendele, SGI General Manager for the Middle East
and North Africa, Peter
Business Development Manager for the Middle East and North Africa,
Rob Morrison, SGI EMEA Business Development Manager for Broadcast
further information, please
Eileen Wallis, Rawia G. Asali