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YEAR 2001 PRESS RELEASES,Silicon Graphics (SGI) Launches First-Ever Media Commerce Solutions in the Middle East

 

  
YEAR 2001 PRESS RELEASES

 

 

Silicon Graphics (SGI) Launches First-Ever Media Commerceä Solutions in the Middle East

 

 Dubai, UAE, April 11,2001   

   Silicon Graphics (SGI) today unveiled solutions that will help media companies in the Middle East expand their businesses into what it calls Media CommerceTM – or transacting content over networks. Leveraging its strength in content creation, SGI is the first company ever to bring to the region real-world workflow solutions to create, manage and deliver content, including print, film and Internet media, using networks such as broadcast television, cable, satellite, virtual private networks (VPNs) and the Internet. 

  SGI’s Media Commerce offerings are tailored for the Middle East’s burgeoning telecommunications, Internet, application service provider (ASP), media, publishing and entertainment sectors.  SGI is targeting media management and distribution organizations, and will provide customizable, high-end solutions for media production, media streaming, media management, and content delivery.  SGI has also created industry-specific integrated Internet infrastructure solutions for internet services providers and ASPs. 

   “The Middle East’s media industry is growing exponentially, with new production facilities opening from the UAE to Egypt, new TV channels being launched, and websites springing up daily.  At the same time, Telecoms, Internet, satellite and cable service providers are increasing their capacity to deliver this wealth of content.  Where content, networking, and commerce collide is SGI’s Media Commerce™ strategy,” commented Jean-Philippe DeGrendele, SGI’s General Manager for the Middle East and North Africa.

 

Media Commerce in Action 

  Content producers around the world are embracing SGI’s Media Commerce solutions, including the production studios behind every Academy Award finalist for special effects, all powered by SGI: the films Gladiator, Hollow Man and The Perfect Storm.  Internet giants America Online, Excite@Home and Travelocity are utilizing SGI’s Media Commerce solutions to generate, manage and distribute the content on their websites.

 Rob Morrison, SGI’s Business Development Manager for the Broadcast and Broadband industries across Europe, Middle East, and Africa, is visiting the region to educate SGI’s clients about the benefits of Media Commerce.

 “SGI’s Media Commerce solutions represent key opportunities for companies throughout the Middle East to open up new revenue streams. All types of media can be found, communicated, repurposed, and delivered much more efficiently, thanks to SGI’s ground-breaking technology. This in turn creates many opportunities in the industry for completely new business models,” said Morrison.
 

 "SGI will initially present the Media Commerce concept to its digital media client base in the Middle East, including Qatari television station Al Jazira, Lebanese satellite television provider Future TV and LBC channel, Middle East Broadcast Corporation (MBC), Abu Dhabi Television, Egyptian Radio and Television (ERTU), Saudi Television, and Bahrain Television,” said Peter Gebara, SGI Business Development Manager for the Middle East and North Africa.

 “Other potential Media Commerce adopters are the Middle East production houses currently working with SGI, including Elixir and Gemini in Egypt, Lebanon’s Hen Productions, and Global Advertising Partners in the UAE,” he added.

 “Finally, SGI plans to educate the telecommunications service providers, ISPs, and publishers throughout the Middle East about the revenue potential that Media Commerce can bring to their organizations,” concluded Gebara.

 Ground-breaking Media Commerce solutions

 The technology behind SGI’s Media Commerce strategy includes the SGI Internet Server, as well as the SGI Media Server for Broadcast and SGI Media Server for Broadband.  The SGI Internet Server powers many of the world’s most demanding websites, while SGI’s media servers are optimized for broadcasters, cable companies, telcos, and digital media production studios.  The SGI media server range provides a combination of SGI servers and digital video options and SGI and third-party software applications and tools for digital asset management and media distribution.

  •  The SGI Internet Server is an integrated thin serving solution that provides the ideal foundation to support applications such as messaging, e-commerce, Web serving, or media streaming.

  •  The SGI Media Server, for production and broadcast implementations, is a completely integrated solution for serving video, audio, and data that is based on open video I/O, data networking I/O, and storage technology.

  •  The SGI Media Server, for broadband implementations, is a scalable, field-proven, completely integrated media serving solution designed to deliver innovative Web-based content.

  About SGI

 SGI provides a broad range of high-performance computing and advanced graphics solutions that enable customers to understand and conquer their toughest computing problems. Headquartered in Mountain View, Calif., with offices worldwide, the company is located on the Web at www.sgi.com.

 

From left: Jean-Philippe DeGrendele, SGI General Manager for the Middle East and North Africa, Peter Gebara, SGI Business Development Manager for the Middle East and North Africa, Rob Morrison, SGI EMEA Business Development Manager for Broadcast and Broadband.

 For further information, please contact:

 

WallWallis Marketing Consultants

T: (9(00971-4) 332-3225

F: (9((00971-4) 332-3228

E-maemail: wallismc@emirates.net.ae

Attn: Eileen Wallis, Rawia G. Asali

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