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        Business Press Releases      

YEAR 2001 PRESS RELEASES,Intershop MENA Unveils Comprehensive





Intershop MENA Unveils Comprehensive

Set of E-Business Solutions

 Software-maker Introduces New Cross-Industry Solutions for Region


 Dubai, UAE, April 11,2001   

   Intershop, a leading provider of e-business software, has unveiled a new set of e-business solutions, which consist of powerful business components that run on the acclaimed Intershop Enfinity™ e-commerce platform.

 The new solutions – to be available in the second quarter of this year - focus on cross-industry business needs, and will enable global enterprises to optimize profit margins and strengthen key business relationships.  Intershop developed the new cross-industry solutions by leveraging successful customer implementations and industry knowledge of implementation partners.

 “The solutions will benefit businesses in the Middle East, regardless of market or industry, by enabling them to leverage existing investments in technology and people and improve relationships with suppliers, partners and customers,” said Basel Tutunji, regional director of Intershop MENA.  “The result is a powerful e-commerce platform with flexible components that address a company's specific business needs, while offering a quicker return on investment,” added Tutunji.

 Cross-Industry Solutions

The Intershop cross-industry solutions include strategic business components that allow companies to automate relationships across their supply chain. Each solution focuses on a specific segment of business, allowing companies to address each business challenge independently. The solutions are comprised of the Enfinity e-commerce platform and a set of proven, flexible components. The new cross-industry solutions include:

Intershop B2C Solution, which enables companies to maximize selling opportunities with consumers by offering custom products and personalized services based on real-time customer information.

Intershop B2B Solution, which allows global enterprises to automate selling processes and sell to and manage multiple channels from a single platform, improving sales efficiencies and increasing revenues and margins.

Intershop Supplier Solution, which helps companies reach additional customers, increase sales revenues and reduce sales costs by seamlessly connecting to and selling through leading industry and private marketplaces.

Intershop Marketplace Solution, which enables companies to integrate multiple suppliers and buyers through a private exchange, reducing purchasing costs and improving margins.

"The announcement of Intershop's new solutions is well timed, as the market is definitely showing accelerated interest in e-business solutions," said Kent Allen, research director at the Aberdeen Group.

"By expanding its focus to include these solutions, Intershop can expand its value proposition to those Middle Eastern enterprises that are now entering the market for e-business solutions," added Allen.

 About Intershop

 Founded in 1992, Intershop is headquartered in San Francisco with offices in the US, Germany, France, Australia, Canada, Brazil, Sweden, Finland, Hong Kong, Singapore, the United Kingdom, and its new location in the Dubai Internet City of the United Arab Emirates.  Intershop’s mission is to build e-commerce software solutions that – through their own power and functionality – will enable customers to fully participate in the new, digital economy. For more information, please visit:

 - ENDS -

 For further information, please contact:

Wallis Marketing Consultants

T:  (971-4) 332-3225

F:  (971-4) 332-3228


Attn: Eileen M. Wallis, Rawia Asali

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11 April 2001 03:11:34 PM

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