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EMC And Oracle Deliver Breakthrough IT “Cloning” Technology To The Middle East

Businesses Will Be Able To Outsmart And Outperform Competitors
With Best Practice Developed By Storage And Software Giants

15 February 2003- Dubai, United Arab Emirates- Companies in the Middle East will be able to “clone” critical business applications for testing, back-up, hardware migrations and recovery purposes, following the launch of a certified joint best practice by EMC Corporation and Oracle, it was announced today. This innovation will enable businesses to create exact duplicates of business information, while the original application continues to run online.

Industry experts have hailed this joint initiative as a breakthrough for companies that use enterprise-wide applications. Currently, IT managers have to copy data manually, which can be time-consuming and can result in inaccurate information and costly mistakes. The certified joint best practice automates and improves the process, enabling IT managers to use cloned data in upgrading or decision support projects while the original production systems remain online.






(Left ) Ayman Abouseif, marketing director, Central and Eastern Europe, Middle East and Africa, Oracle Corp, pictured with Qais Gharaibeh, EMC Middle East’s regional partner sales manager.

“As EMC’s customers in the Middle East work toward leveraging a single view of all of their data and reducing costs, automation is vital – this is the foundation of EMC’s AutoIS strategy. EMC and Oracle are working closely together to successfully automate a tedious, error-prone process for customers in the region,” said Qais Gharaibeh, EMC Middle East’s regional partner sales manager.

He added, “In simple terms, this means our joint customer base in the region will be able to accomplish more with their applications and find them easier to manage.

As more companies in the Middle East migrate onto single, integrated enterprise applications, this best practice approach will provide IT managers with a critical business tool.”

Through collaborative engineering and testing within Oracle’s development laboratories, EMC and Oracle successfully overcame many of the labor and business disruption challenges inherent in the process of application cloning.

“The combination of Oracle and EMC technologies helps customers outsmart, outrun and outperform their competition,” commented Ayman Abouseif, marketing director, Central and Eastern Europe, Middle East and Africa, Oracle Corp. “Together, Oracle and EMC have developed a comprehensive solution that fully automates the cloning process and delivers a host of business benefits to companies here.”

The cloning technique works by utilizing the unique features of EMC TimeFinder, which creates multiple copies of data within a single storage system, and the flexibility of Oracle AutoConfig, which simplifies configuring the application environment. This new approach is much more effective that simply copying databases, because the application clones it creates contain information from both databases and applications, and so are much easier to use offline. As a result, IT managers can make changes to the system with minimal impact on operational efficiency or network resources.

In the Middle East, EMC and Oracle share a diverse range of enterprise customers across sectors such as government, oil and gas, telecommunications, manufacturing, and aviation.

Globally, EMC and Oracle have over 25,000 mutual installations, providing solutions for 90 of the Fortune 100 businesses. The two companies have worked together since 1995, most recently announcing the opening of the Oracle and EMC Joint Service Center to deliver customized support for their shared customers as part of a new focus on advanced joint services offerings.

About EMC
EMC Corporation (NYSE: EMC) is the world leader in information storage systems, software, networks and services, providing automated networked storage solutions for organizations across the globe. Information about EMC's products and services can be found at www.EMC.com.

About Oracle
Oracle is the world's largest enterprise software company. For more information about Oracle in the Middle East, visit our Web site at www.oracle.com/me


EMC is a registered trademark and TimeFinder is a trademark of EMC Corporation. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.


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