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Microsoft Business Solutions Boosts its Middle East Resources through New Partnership with Allion Technologies

Strategic Alliance Targets Regional Small and Medium Companies
with Award-Winning Microsoft Great Plains solution

9 February 2003- Dubai, United Arab Emirates, Microsoft Business Solutions today announced a new partnership with Dubai-based value-added solutions provider Allion Technologies. The strategic alliance will see Allion implement Microsoft Business Solutions’ Great Plains software for companies across the Middle East, enabling them to automate critical business functions like financial management, inventory and order processing, and human resource management.

The market for ERP solutions for small and medium-sized companies in the Middle East is expected to witness double-digit growth over the coming year, as more businesses look to benefit from greater efficiency and sharper competitiveness. Analysts recognize that the combined strength of Microsoft Business Solutions’ technology and Allion Technologies’ proven understanding of the market will make a potent combination in this highly-competitive area.






(Left ) Venkat Raman, channel director – Middle East, Microsoft Business Solutions, cements the new partnership with S.H. Ramakrishnan, managing director, Allion Technologies.

“Microsoft Business Solutions is dedicated to helping as many companies in the region as possible find greater competitive advantage through business automation,” said Venkat Raman, channel director - Middle East, Microsoft Business Solutions. “Part of our strategy for success is delivering our cutting-edge technology through regionally-based solutions providers who are experts in their field, and this partnership will enable us to reach out to a wide spectrum of organizations in this fast-growing sector.”

Allion Technologies has made great strides in the Middle East in recent years, providing software development support for a host of bespoke projects and successfully moving into the ERP sphere through implementation and consulting services for JD Edwards. One of Allion’s core strengths is its background as a technology developer and research company, which enables it to customize the solutions it implements to match the unique business processes of each and every customer.

“We’re very confident that our partnership with Microsoft Business Solutions will help companies in the region transform their processes and excel in their industries,” commented S. H. Ramakrishnan, managing director, Allion Technologies Ltd. “Microsoft Business Solutions Great Plains is easy to implement and highly-scalable, which makes it the most effective product for small and medium enterprises. Together, Allion Technologies and Microsoft Business Solutions are ideally placed to deliver the right solutions for businesses across the Middle East.”

Microsoft Business Solutions’ Great Plains technology has come to be recognized as a critical tool for regional businesses, recently winning the “best small and medium ERP solution” in the prestigious Middle East IT Awards, an annual celebration of the strongest companies in the region’s information technology industry. The company has witnessed great success by engaging in partnerships with local organizations to boost the number of highly-skilled specialists certified in the use of Microsoft Business Solution’s products.

The two companies have an ambitious plan in place for growing their market share over the coming year. As well as a monthly calendar of customer events, the two companies have several co-branded marketing campaigns that will be executed over the coming months.

About Allion Technologies Ltd
Allion Technologies Limited, located in Dubai, UAE is the regional office of Allion Group for Middle East and Africa. Allion Group operations worldwide includes IT research and development, NSTL testing and Microsoft logo certification, customized IT projects for product and process development, storage servers manufacturing and OEM (original equipment manufacturing) to name some of them. Allion’s customers include Oman Insurance Company, Dubai Airport Free Zone, Emaar, Dubai Police, Al-Khaleej Ceramics, Sharaf Group, National Taxi, and Arablink. In its storage and disaster recovery division, Allion has more then 500 customers including DCA, Pepsi, 3M, Dubai Municipality, Masafi, Lintas, American University – Dubai, Khaleefa Committee, Adnoc, Petrochem, and the Higher Colleges of Technology.

About Microsoft Business Solutions
Microsoft Business Solutions, which comprises the Great Plains®, Microsoft bCentral™ and Navision a/s businesses, offers a wide range of business applications designed to help small and midmarket businesses become more connected with customers, employees, partners and suppliers. Microsoft Business Solutions’ business applications automate end-to-end business processes across financials, distribution, project accounting, electronic commerce, human resources and payroll, manufacturing, supply chain management, business intelligence, sales and marketing management, and customer service and support. More information about Microsoft Business Solutions can be found at http://www.greatplains.com/, http://www.navision.com/ or http://www.microsoft.com/businesssolutions/.

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.

- END -

Great Plains is a registered trademark of Great Plains Software Inc. in the United States and/or other countries. Great Plains Software Inc. is a wholly owned subsidiary of Microsoft Corp. Microsoft is a registered trademark of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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