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Sun Microsystems Enables Middle East Companies to Minimize Risk and Maximize Value of Storage Solutions

Seminar Program Helps Regional Partners Deal with the Growing Challenges of Information Management

Dubai, United Arab Emirates- Sun Microsystems Middle East & North Africa today announced a new initiative to help companies in the region understand critical issues surrounding data storage and information management.
Working with its channel development partner, Tech Access, the technology leader is conducting a solutions seminar for its partners in the region that will bring the latest thinking around storage issues to the Middle East. The event is being held today at the Tech Access Solutions Center.

Companies in the region face a number of storage and information management challenges, ranging from effective organization of the thousands of e-mails they receive every day, to devising bulletproof back-up procedures that ensure they can recover critical information in the event of a crisis. However, industry analysts agree that the lack of consensus around best practice approaches to storage is holding companies back from developing fully-effective strategies.

At the Tech Access Solutions Center - the Sun Authorized iForce(sm) Ready Centre - customers can test out complex Sun storage solutions, evaluate how they would deploy storage area networks, back-up strategies and disaster recovery solutions, using high end Sun storage arrays and Sun StorEDGE software.

“Test before you invest” is a simple concept, but a powerful one. The Tech Access Sun Authorized iForce Centre is an ideal environment for IT managers to meet with experienced Sun certified engineers and see how Sun technology can benefit them, helping to speed up implementation cycles and take the risk out of complex purchasing decisions by proving their particular custom solution on the latest Sun technology.

Sun’s seminar will attempt to address the knowledge gap that exists around storage solutions. Moderated by a leading expert in the field, it will focus upon the practical problems that companies in the region face, and provide update information on some of the new Sun products that will be available in 2003, including the company’s ground-breaking Enterprise Storage Manager. In addition, there will be an opportunity for partners to gain valuable experience with Sun storage solutions through intensive training sessions.

“At Sun, we want to use events like this to bring innovative ideas around data sharing and archiving to the Middle East, so that companies here can continue to hone their competitive edge and generate value for end-users,” said Peter Tandy, EMEA sales manager, Sun Microsystems, who is speaking at the event. “Our regional partners are critically important to our long-term business development, and the seminar will help them understand the way forward in the storage market.”

Over the past year, Sun Microsystems’ has emerged as one of the fastest-growing companies in the Middle East storage industry, supplying solutions to a number of companies in vertical industries such as aviation, government and energy sectors. This seminar will reinforce its position as an innovator and thought-leader in the region.

“For many technology professionals, one of the real challenges of information management and data storage is staying up-to-date with the latest developments and helping colleagues understand the strategic framework for their storage approach,” said Jawad Ahmed, marketing manager, Tech Access. “This seminar, which brings the most up-to-date ideas from one of the IT industry’s foremost innovators to the region, will help people to make sense of storage.”

- ENDS –

About Sun Microsystems, Inc.

Since its inception in 1982, a singular vision -- "The Network Is The Computer[tm]" -- has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at http://www.sun.com

About iForce Programs
Authorized iForce Ready Centers are part of the foundation of Sun Microsystems' iForce initiative, a far-reaching community that brings together under one umbrella Sun's systems, software, services and best-in-class partner solutions to create and deliver customer-driven solutions that enable enterprises to leverage the network to improve business processes.

About Tech Access
Tech Access is the Sun Microsystems Channel Development Provider (CDP) for the Levant, GCC, Egypt and Pakistan. Tech Access provides Sun’s distribution and logistic network across the region as well as incorporating ‘value added’ functions such as administration, sales and post sales support and first-line technical help desk support to all accredited Sun Resellers and Partners. Tech Access is a certified SunOne Enterprise reseller and is the only Sun Cobalt Country Reseller for the Middle East and Pakistan region. Tech Access serves Egypt, Jordan, Lebanon, Syria, Kuwait, Saudi Arabia, United Arab Emirates, Bahrain Qatar, Yemen, Oman and Pakistan. For more information log onto www.tech-access.com

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