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Almarai launches another GCC first, a new product and improved Zady range

Almarai Company Limited, the region's largest dairy producer, has improved its already vast product offering with the introduction of the GCC's first Super Laban product and new Zady jelly custard desserts, part of the re-launched, new look and improved Zady range.

Jan 29th, 2003- Dubai, UAE- On the back of the success of Super Milk launched in June of last year, Almarai have introduced another first to the GCC in the Super Laban. With the desire to be the first to meet the consumer's needs Almarai have introduced Super Laban, aimed at the continually growing consumer segment. Using Almaria's Ultra Filtration Process, Super Laban is a skimmed laban containing nearly 0% fat. The process ensures consumers enjoy the exact rich texture, colour and taste of full fat laban whilst providing more nutrients. By providing 15% more protein and 10% more calcium* than normal full fat laban, Super Laban is the ideal product for a healthier life style.

The re-launch of the Zady range, which includes Zady yoghurts and Zady Laban drinks, sees the introduction of the new Zady jelly custard desserts. Aimed at 7-12 year olds, the nutritious 100% fresh milk vanilla custard topped jelly desserts come in orange and strawberry flavours, offering children a delicious taste and the perfect healthy dairy snack to compliment any meal. With it's appealing new look, the Zady yoghurt and laban ranges have an improved fruitier taste and come with new characters on the re-vamped packaging.

John O'Kelly, Marketing Manager of Almarai Company Limited said, “As with all our products, Almarai uses only the best and in doing so are able to produce products that aid in putting us at the forefront of the dairy market. Every new product we develop has been through numerous research procedures to ensure we can satisfy the consumer's requirements.

John O'Kelly, added “To maintain our leadership in the market it is essential we meet consumer demands. The success of Super Milk emphasised that consumers are after rich in calcium and taste, low in fat products. The laban market is prosperous in this region and it is for this reason that we foresee Super Laban being a great success. The new look Zady range, improved yoghurt and laban flavours and the new jelly custard desserts add another feather to our cap as we provide our customers with exciting and delicious snacks for kids.”

Both new products are available at all key supermarkets and family groceries throughout the UAE.

*per 1 cup serving (236ml)

Issued on behalf of Almarai Company Limited by tamra C2. For further press information please contact Nick Wheywell on Tel: (9714) 2951177; fax: (9714) 2951188/99;

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