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HP Proudly Displays its range of DesignJets at the Middle East Sign and Graphic Imaging Exhibition

19 January 2003, Dubai, UAE - Hewlett-Packard Company is proud to display its diverse offering of versatile DesignJets, including the large format printers enabling businesses to print in superior quality at higher productivity rates.

The portfolio on display includes the HP Designjet 100, a highly affordable printer positioned at small and medium businesses and individuals with in-house printing requirements. This desktop inkjet printer enables firms to print high quality brochures and presentations up to A1 size with a superior quality and at lower cost.

In addition to being a convenient desktop printer for corporate office users who infrequently need to print posters and other large documents, HP Designjet 100 is particularly suited to advertising agencies, architectural, interior design and engineering firms and similar departments within academic institutions, which require a range of different printing capabilities in their daily work. These users need to produce colour images, office documents, designs or drawings with high line accuracy and quality. Keeping in mind that these also need to be printed from different software applications and in all possible sizes from A4 up to A1, the complexity of their requirements becomes obvious.

Also showcasing at the Middle East Sign and Graphic Imaging Exhibition will be the new HP Designjet 5500 series, combining high productivity, uncompromising image quality and intelligent printing solutions that simplify workflow and allow for unattended printer operation. Designed for flexible working environments, the HP Designjet 5500 supports multiple ink sets and a wide variety of media and new production print modes making it easy for businesses to produce ready-to-sell, large format documents quickly.

Aimed at GIS professionals and graphic designers requiring high-speed production of high quality images, the 5500 series is capable of producing images at 100sq ft/hour for glossy media and 189 sq ft/hour for coated media. In its maximum printing speed mode, up to 569 sq ft/hour of imaging can be produced.

Positioned as an affordable, large format, colour copying, printing and scanning copier, the HP Designjet Copier cc800ps sits at the top-end of the range and offers the convenience of all-round capability, in-house image development in a single, integrated space saving design. The cc800ps aims to provide technical workgroups and GIS professionals the flexibility and quality of large format printing, copying and scanning at a fraction of the cost of digital monochrome alternatives.

Capable of print speeds of up to 85 sq ft/ hour, scanning speeds of 2.9 inches/second, and document enlargement up to 10,000%, the cc800ps requires no additional PC support, and is so simple to use, no additional user training is required.

“The Middle East Sign and Graphic Imaging Exhibition is an ideal platform to showcase our family of DesignJet printers designed which cater to different business needs. Over the past few years, we have seen small and medium sized businesses in this region increasingly require more flexibility from colour printing, especially in a large format,” said Thomas Valjak, Category Manager, Imaging and Printing Group, HP Middle East. “With this family of products, we are enabling businesses to achieve their print requirements in-house and in a more cost-effective and time-saving manner.”

The HP DesignJet 10ps is also showcasing at the Middle East Sign and Graphic Imaging Exhibition. This range provides fast, photo-quality, color-accurate calibration with the look and feel of offset prints. The server-based RIP options supply fast return to application time for better productivity.

About HP

HP is a leading global provider of products, technologies, solutions and services to consumers and businesses. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. HP completed its merger transaction involving Compaq Computer Corp. on May 3, 2002. More information about HP is available at http://www.hp.com/middleeast

# # #

Issued on behalf of HP by Gulf Hill & Knowlton, Dubai. For further information please contact James Mullan or Rola Zaarour on telephone; 9714 3344 930, fax; 3344 923 or e-mail jmullan@hillandknowlton.co.ae , rzaarour@hillandknowlton.co.ae


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