Arabia Business News
Arabia Business Guide
Sun Enhances Focus on Middle East Market Based on
New Business Wins and Projected Growth
Regional Clients Include Leaders from Banking, Telecoms, and Government Sectors
January 2003, Dubai, United Arab Emirates- Sun Microsystems Middle East &
North Africa announced today its enhanced strategic focus on the Middle
East region based on projected growth, including several key customer
projects that are increasing
|(From right), Elie Simon,
Vice President, Sun Microsystems Europe, Middle East & Africa, and Philip
Roy, Sun’s Sales Director for the Middle East region.
the company’s regional market share.
As a result of increased
opportunities in this market,
and the ease of operating its
regional headquarters here, Sun will now manage the entire Southern and Eastern
EMEA (Europe, Middle East & Africa) region from its base in Dubai.
New business wins and strategic migrations in the banking, telecoms, government,
and aviation sectors are securing Sun’s status as a leading solutions provider
to the Middle East’s most prominent enterprises, and have encouraged the
technology leader to increase its level of regional investment.
Regionally, Sun has created a dedicated, Middle East-based Solution Practice
Team to provide support for its new customer initiatives. This group will focus
specifically on the architecture, deployment, and support of enterprise resource
planning (ERP), data storage and disaster recovery solutions for end-users in
the region. Additionally, in response to increased market opportunities in Saudi
Arabia, Sun has recently located a dedicated professional services team within
“After more than a decade of direct operations in the Middle East, Sun has
created a leadership role in the region’s most active industry sectors. Sun’s
increased investment in key regional markets indicates the importance that we
place upon our operations here, especially as growing regions such as the Middle
East represent vital new revenue opportunities for Sun,” commented Elie Simon,
Vice President, Sun Microsystems Europe, Middle East & Africa. Simon addressed a
press conference today in Dubai following a round of strategic customer meetings
in the Gulf.
“Sun’s growing customer list in the Middle East, both in the prominence of the
companies and the diversity of the industry sectors, attests to our regional
stability and seriousness of Sun’s ongoing commitment to this region. Sun is
implementing a long-term, Middle East-specific strategy that is clear and
consistent, based on customer input and demand,” added Philip Roy, Sun’s Sales
Director for the Middle East region.
Strategic Enterprise Projects Across Saudi Arabia
The Kingdom of Saudi Arabia is a burgeoning market for Sun, and the company has
announced a number of critical new customer projects there. These include:
• Riyad Bank, which is utilizing various Sun servers, as well as Sun security
solutions, to create its Internet banking infrastructure. Riyad Bank is
extending the functionality of its online banking system to deploy more advanced
applications and support additional users in the second phase of the project.
Sun solutions are also used to power Riyad Bank’s investment, call center, and
customer relationship management (CRM) applications.
• General Organization for Social Insurance (GOSI), currently deploying the Sun
ONE platform to web-enable its most critical applications for more than 1200
employees across the Kingdom. GOSI also plans to use Sun technology to launch a
public services online portal targeted at Saudi residents. The company has
migrated from a legacy IBM mainframe environment to a Sun-based ‘midframe’
infrastructure to run all its Oracle applications.
• Saudi American Bank (SAMBA), where the Sun is the only platform powering its
core banking, Internet Banking and other related applications. SAMBA uses the
complete range of Sun products to facilitate its infrastructure.
• Saudi Telecom Company (STC), where Sun is the major platform powering GSM
operations. STC utilizes a range of Sun servers, from volume to
enterprise-level, for its document management, customer care and billing, and
Strong Growth in Egypt and the Levant
The increased emphasis on IT infrastructure in both Egypt and the Levant
countries has enabled to Sun to make considerable inroads into these markets.
Recent projects include:
• Click Vodafone, which utilizes Sun solutions to run its datawarehousing, data
mining, Oracle Financials, and other core applications. Click recently launched
its portal project, using the Sun ONE platform to provide Internet content to
mobile phone users throughout Egypt.
• LibanCell, which recently launched its new STRETCH multi-access news and
services portal, powered by Sun hardware and deployed by ESKADENIA Software
• Jordan-based ESKADENIA will also partner with Sun on its upcoming Multimedia
Messaging Center EMMC® project, which will send, receive and store multimedia
messages to and from a variety of sources, including cellular phones, email
accounts and Value Added Service (VAS) applications, set to launch by the first
quarter of 2003.
- ENDS -
About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision -- "The Network Is The
Computer[tm]" -- has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its
position as a leading provider of industrial-strength hardware, software and
services that make the Net work. Sun can be found in more than 100 countries and
on the World Wide Web at http://www.sun.com
Compiled by Saudia-Online.com
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