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Sun Enhances Focus on Middle East Market Based on
New Business Wins and Projected Growth

Regional Clients Include Leaders from Banking, Telecoms, and Government Sectors

20 January 2003, Dubai, United Arab Emirates- Sun Microsystems Middle East & North Africa announced today its enhanced strategic focus on the Middle East region based on projected growth, including several key customer projects that are increasing
(From right), Elie Simon, Vice President, Sun Microsystems Europe, Middle East & Africa, and Philip Roy, Sun’s Sales Director for the Middle East region.
the company’s regional market share.

  As a result of increased opportunities in this market,

and the ease of operating its regional headquarters here, Sun will now manage the entire Southern and Eastern EMEA (Europe, Middle East & Africa) region from its base in Dubai.

New business wins and strategic migrations in the banking, telecoms, government, and aviation sectors are securing Sun’s status as a leading solutions provider to the Middle East’s most prominent enterprises, and have encouraged the technology leader to increase its level of regional investment.

Regionally, Sun has created a dedicated, Middle East-based Solution Practice Team to provide support for its new customer initiatives. This group will focus specifically on the architecture, deployment, and support of enterprise resource planning (ERP), data storage and disaster recovery solutions for end-users in the region. Additionally, in response to increased market opportunities in Saudi Arabia, Sun has recently located a dedicated professional services team within the Kingdom.

“After more than a decade of direct operations in the Middle East, Sun has created a leadership role in the region’s most active industry sectors. Sun’s increased investment in key regional markets indicates the importance that we place upon our operations here, especially as growing regions such as the Middle East represent vital new revenue opportunities for Sun,” commented Elie Simon, Vice President, Sun Microsystems Europe, Middle East & Africa. Simon addressed a press conference today in Dubai following a round of strategic customer meetings in the Gulf.

“Sun’s growing customer list in the Middle East, both in the prominence of the companies and the diversity of the industry sectors, attests to our regional stability and seriousness of Sun’s ongoing commitment to this region. Sun is implementing a long-term, Middle East-specific strategy that is clear and consistent, based on customer input and demand,” added Philip Roy, Sun’s Sales Director for the Middle East region.

Strategic Enterprise Projects Across Saudi Arabia

The Kingdom of Saudi Arabia is a burgeoning market for Sun, and the company has announced a number of critical new customer projects there. These include:

• Riyad Bank, which is utilizing various Sun servers, as well as Sun security solutions, to create its Internet banking infrastructure. Riyad Bank is extending the functionality of its online banking system to deploy more advanced applications and support additional users in the second phase of the project. Sun solutions are also used to power Riyad Bank’s investment, call center, and customer relationship management (CRM) applications.

• General Organization for Social Insurance (GOSI), currently deploying the Sun ONE platform to web-enable its most critical applications for more than 1200 employees across the Kingdom. GOSI also plans to use Sun technology to launch a public services online portal targeted at Saudi residents. The company has migrated from a legacy IBM mainframe environment to a Sun-based ‘midframe’ infrastructure to run all its Oracle applications.

• Saudi American Bank (SAMBA), where the Sun is the only platform powering its core banking, Internet Banking and other related applications. SAMBA uses the complete range of Sun products to facilitate its infrastructure.

• Saudi Telecom Company (STC), where Sun is the major platform powering GSM operations. STC utilizes a range of Sun servers, from volume to enterprise-level, for its document management, customer care and billing, and e-business initiatives.

Strong Growth in Egypt and the Levant

The increased emphasis on IT infrastructure in both Egypt and the Levant countries has enabled to Sun to make considerable inroads into these markets. Recent projects include:

• Click Vodafone, which utilizes Sun solutions to run its datawarehousing, data mining, Oracle Financials, and other core applications. Click recently launched its portal project, using the Sun ONE platform to provide Internet content to mobile phone users throughout Egypt.

• LibanCell, which recently launched its new STRETCH multi-access news and services portal, powered by Sun hardware and deployed by ESKADENIA Software Solutions.

• Jordan-based ESKADENIA will also partner with Sun on its upcoming Multimedia Messaging Center EMMC® project, which will send, receive and store multimedia messages to and from a variety of sources, including cellular phones, email accounts and Value Added Service (VAS) applications, set to launch by the first quarter of 2003.

- ENDS -

About Sun Microsystems, Inc.

Since its inception in 1982, a singular vision -- "The Network Is The Computer[tm]" -- has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at http://www.sun.com

Compiled by Saudia-Online.com

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