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XEROX launches fast affordable printing solutions in the Middle East

DocuColor 2240 and DocuColor 1632 aimed at the region’s
medium and large enterprises

Dubai, January 07, 2002: Xerox Middle East has launched DocuColor 2240 and DocuColor 1632, its latest fast, affordable colour printing solutions aimed at the region’s medium and large enterprises. These two new colour multifunction systems will deliver the low costs, fast print speeds and image quality that will accelerate the migration from black-and-white to colour in the office and among quick-print shops. The systems print, copy and scan, expanding options for managing colour documents in paper and electronic form.

“Today, the added value of colour is rapidly becoming a necessity and in the current market scenario, the overall quality of the document is as important as the content itself. Research has shown that colour can reduce search time be as much as 80%, increase comprehension by 73% and improve brand recognition by up to 80%. Our new products offer excellent productivity and easy to use features, for copying and printing both colour and black and white. The company today has new offerings that are helping customers worldwide to be successful and produce results that help their bottom line,” said Keith Taylor, Regional General Manager, Xerox.

The two new systems share the same easy to use, high-productivity features, with print speeds of 22 colour and 40 black-and-white pages per minute on the DocuColor 2240 and 16 colour and 32 black-and-white on the DocuColor 1632.

"In the past producing a colour report or presentation would set you apart, but today's office professionals are so accustomed to colour's added value that it's rapidly becoming a necessity," said Ayman Mattar, Regional Product Manager, Xerox. "The DocuColor 2240 and 1632 will accelerate this trend by providing excellent colour quality and productive print and copy speeds. Our goal is to lead the way to better work and help customers to be more efficient and effective with our systems, solutions and service. The launch of these products goes another step to achieving our goal," he added.
The latest breakthroughs in image quality are supported by the products' use of chemically produced Emulsion Aggregation (EA) toner, developed at the Xerox Research Centre of Canada. EA technology delivers excellent colour consistency, contributing to more automated colour management. EA technology also produces less waste than most toners and is more environmentally friendly.

Xerox spends US$1billion annually to bring state-of-the-art solutions to its customers. As a result, Xerox products consistently provide high performance solutions enhancing the customer’s productivity and increasing profitability.

The DocuColor 2240 and 1632 offers print, copy, and scan features in one cost-efficient package. Productivity features such as the Duplexing Automatic Document Feeder (DADF), Electronic Pre-Collation, 512 MB of memory, and a fast-embedded Xerox print controller are all standard equipment. All this, plus Xerox’s environmentally friendly Emulsion Aggregation toner, makes the DocuColor 2240 and 1632 the ideal solution for office printing and document management needs.


About Xerox Emirates
Established in 1985, Xerox Emirates is a joint venture between the Mohamed Hareb Al Otaiba Group and Xerox Limited and offers the latest and most advanced range of office equipment in the Middle East. Xerox Emirates wide range of digital products and innovative services has positioned the document company as the market leader in providing document solutions throughout the UAE and the Middle East.

From the desktop to the production department to the enterprise, Xerox Emirates has the richest product and service portfolio – copiers, printers, fax machines, scanners, software, digital printing and publishing system, supplies, turnkey document management and outsourcing services; all backed with world class support and unmatched customer service.

The high standards maintained by Xerox Emirates were officially recognized in 1996 by the Government of Dubai when the company was presented with the Dubai Quality Award. Xerox Emirates also provides to customers consulting services to define the best approach to implement a solution and represents worldwide Xerox partners such as Documentum & Kofax. It has also launched Xerox tools like DocuShare and Flowport to better share knowledge in organisations.

For further information contact:

Agency Contact: Xerox Middle East Contact:
Robin Duff/ Prem Ramchandran Ayman Mattar
ASDA’A Public Relations Xerox Emirates
Dubai, UAE Dubai, UAE
Tel: 00-9714-3344550 Tel: 00-9714–3525885
Fax: 00-9714-3344556 Fax:00-9714–3511621 E-mail: info@asdaa.com E-mail: Ayman_Mattar@xerox.co.ae

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