April 14, 2001
Corporation, the US$18.6 billion global document management company, is
to launch DocuCruise, an innovative initiative to reach its customers in
the region by sea with the latest products and solutions. The DocuCruise
will arrive in Dammam on April 21, 2001.
novel cruise will enable The Document Company to showcase its latest
products and solutions to customers in the UAE, Kuwait, Bahrain, Saudi
Arabia, Oman, Qatar and Iran over a four-week period.
three-deck Xerox cruiser commenced its Gulf-wide tour from Dubai on
April 7, 2001, from where it went on to Kuwait (April 14–16). From
Kuwait, it will travel to Manama, Bahrain (April 17-19), Dammam, Saudi
Arabia (April 21-22), Doha, Qatar (April 24–26), Muscat, Oman (April
29 – May 1) and Kish Island, Iran (May 4-6).
Leite, Vice President & General Manager, Distributor Operations,
Xerox Middle East & Africa said: “Xerox DocuCruise, which takes
its inspiration from the rich maritime and sea-faring tradition of the
Gulf, reinforces and reiterates our commitment to the region. It symbolizes
our long-term investment in the region and our rich tradition to be
first to market by bringing the latest, Xerox state-of-the-art solutions
and products to our customers here.”
government ministers and key industry leaders from throughout the Gulf
region have been invited on-board,” said Gustavo Leite. “DocuCruise
is a novel tour and a unique opportunity for our key regional customers
to witness the world’s most productive integrated document technology,
that will help make businesses in the Gulf more productive and
Xerox officials, technology specialists and local business partners from
the region and abroad will welcome guests onboard the cruiser and
demonstrate cutting-edge Xerox solutions, which include, the Xerox
DocuTech 6135 production publisher, which will print English and Arabic
books for guests on-demand and the brand new DocuColor 2060, which has
won rave reviews across the world.
document solutions will be displayed and demonstrated on all three decks
of the luxury cruiser. Apart from the DocuColor 2060 and DocuTech 6135
production publishers, there will be several other electronic Xerox
office solutions on display – both colour and black-and-white.
Daghestani/ Arun Rangachari /Nauzar
ASDA’A Public Relations
Middle East Affiliate
Middle East & Africa Distributor Operations
Document Company XEROX is a US$18.6 billion global corporation. The
company employs highly experienced sales and marketing experts to market
customised solutions to vertical industry segments, including oil and
gas, banking and finance, graphic arts, manufacturing, education,
telecommunications and utilities sector.
Corporation employs about 85,000 people worldwide, and is the leader in
the development, production and marketing of products and services for
document processing and management. Its vast portfolio of products
systems, printers, integrated office systems, document management
software programs, scanners, fax machines and copiers, which cater to
diverse market segments. It has an annual research and development
budget of $1.8 billion.