^{YEAR 2001 PRESS RELEASES}

XEROX DOCUCRUISE arrives in Dammam on April 21

 Novel initiative, inspired by Gulf’s sea-faring tradition, brings latest

 Xerox products and solutions to regional customers by sea

 Dammam, April 14, 2001 

  Xerox Corporation, the US$18.6 billion global document management company, is to launch DocuCruise, an innovative initiative to reach its customers in the region by sea with the latest products and solutions. The DocuCruise will arrive in Dammam on April 21, 2001.

 This novel cruise will enable The Document Company to showcase its latest products and solutions to customers in the UAE, Kuwait, Bahrain, Saudi Arabia, Oman, Qatar and Iran over a four-week period.

 The three-deck Xerox cruiser commenced its Gulf-wide tour from Dubai on April 7, 2001, from where it went on to Kuwait (April 14–16). From Kuwait, it will travel to Manama, Bahrain (April 17-19), Dammam, Saudi Arabia (April 21-22), Doha, Qatar (April 24–26), Muscat, Oman (April 29 – May 1) and Kish Island, Iran (May 4-6).

 Gustavo Leite, Vice President & General Manager, Distributor Operations, Xerox Middle East & Africa said: “Xerox DocuCruise, which takes its inspiration from the rich maritime and sea-faring tradition of the Gulf, reinforces and reiterates our commitment to the region. It symbolizes our long-term investment in the region and our rich tradition to be first to market by bringing the latest, Xerox state-of-the-art solutions and products to our customers here.”

                                                                                        “Senior government ministers and key industry leaders from throughout the Gulf region have been invited on-board,” said Gustavo Leite. “DocuCruise is a novel tour and a unique opportunity for our key regional customers to witness the world’s most productive integrated document technology, that will help make businesses in the Gulf more productive and profitable.”                   

 Top Xerox officials, technology specialists and local business partners from the region and abroad will welcome guests onboard the cruiser and demonstrate cutting-edge Xerox solutions, which include, the Xerox DocuTech 6135 production publisher, which will print English and Arabic books for guests on-demand and the brand new DocuColor 2060, which has won rave reviews across the world.

 Xerox document solutions will be displayed and demonstrated on all three decks of the luxury cruiser. Apart from the DocuColor 2060 and DocuTech 6135 production publishers, there will be several other electronic Xerox office solutions on display – both colour and black-and-white.

 -ends-

Fakher Daghestani/ Arun Rangachari /Nauzar Manekshaw
ASDA’A Public Relations XEROX Corporation

Dubai, UAE
Tel: +971-4-3344550                              
Fax: +971-4-3344556                              
E.mail:info@asdaa.com

Burson-Marsteller Middle East Affiliate
                     Middle East & Africa Distributor Operations

Dubai, UAE             
Tel: +9714-3019321
Fax: +9714-3019100
E.mail: nauzar.manekshaw@are.xerox.com

About Xerox

The Document Company XEROX is a US$18.6 billion global corporation. The company employs highly experienced sales and marketing experts to market customised solutions to vertical industry segments, including oil and gas, banking and finance, graphic arts, manufacturing, education, telecommunications and utilities sector.

 Xerox Corporation employs about 85,000 people worldwide, and is the leader in the development, production and marketing of products and services for document processing and management. Its vast portfolio of products includes

publishing systems, printers, integrated office systems, document management software programs, scanners, fax machines and copiers, which cater to diverse market segments. It has an annual research and development budget of $1.8 billion.