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        Business Press Releases      

STME Refines Business Development and Channel Strategies




  STME Refines Business Development and Channel Strategies

 Storage Leader Appoints New Managers for Key ME Markets 


  April 23rd, 2001 Dubai, UAE 

  In order to strengthen alliances with global IT leaders as well as penetrate  key markets in the region, STME, the Middle East’s leading provider of advanced enterprise storage solutions, announced today that it has created two new management positions.  Jocelyn Al Adwani will act as STME’s business development manager for the company’s entire twelve-country region, while Andrew Childs is now STME’s Channel and Product Manager, responsible for STME’s channel strategy and tape storage solutions.

 Managing STME’s relationships with global consulting organizations, and solutions and technology providers, will be a fundamental component of Al Adwani’s new role at STME.  She will leverage STME’s high-level enterprise and public sector contacts to pursue storage sales opportunities in e-business and e-government initiatives around the Middle East.  Previously, Al Adwani acted as STME’s Regional Manager for Kuwait.

 In his new position, Childs will manage the sales channel in countries where STME works indirectly through partners, including Jordan, Qatar and other new markets.  A key part of Child’s role will be to develop new alliances, especially in industries outside of STME’s core sectors of banking, telecommunications, and oil and gas.  For instance, Childs has developed a partnership in Egypt with Egyptronics that gives STME a foothold in the broadcasting and video production markets.  Childs will also be responsible for the entire range of storage solutions from STME partner StorageTek.

  The two new executive roles created by STME are essential for managing the ongoing perception of STME as the region’s enterprise storage leader,” stated Trevor Hutson, General Manager of STME. “Jocelyn and Andrew’s new roles will leverage their considerable expertise for the benefit of both STME’s clients and our partners throughout the region.”

 Together, Al Adwani and Childs have more than 35 years total experience in the enterprise storage industry.  Al Adwani has worked with STME for more than 12 years; while Childs has spent 23 years in the IT industry, most notably at STME partner StorageTek.  Both will report to Andrew Calthorpe, STME’s Sales Director.

 “Jocelyn’s new business development role will ensure that storage is a key component of the major enterprise IT deals being created throughout the Middle East – many large customers still may not realize that they need a storage strategy until they lose valuable data,” continued Hutson.

 “Andrew’s focus on creating and leveraging new relationships will bring the benefits of enterprise storage to those new sectors and countries in the region which are now dealing with massive volumes of data, including the media and Internet industries in Egypt and the Levant,” he added.

 About STME

 STME is the Middle East region's leading provider of advanced enterprise storage solutions.  With 12 offices across the region and with more than eighteen years of experience in the Middle East, STME is able to provide its customers with best-of-breed technology, integrated solutions and superlative service.  Visit

  -ENDS –


Photo caption: From left, Andrew Childs, STME’s newly-appointed Channel and Product Manager, and Jocelyn Al Adwani , STME’s newly-appointed Business Development Manager


 For further information, please contact:
Wallis Marketing Consultants
T: (971-4) 332-3225
F: (971-4) 332-3228

Attn: Eileen M. Wallis, Rawia G. Asali

 STME Limited
Ancel Fernandes, Marketing Manager
T : (971-4) 3390677
F : (971-4) 3390699
E-mail :

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23 April 2001 11:08:04 AM

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