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STME Refines Business Development and Channel Strategies



  Xerox DocuCruise launched in Dammam

 Dammam, April 25, 2001

Xerox DocuCruise, the global document company’s biggest and most ambitious customer initiative in the Middle East, was launched in Dammam, Saudi Arabia recently.

 Present at the special launch ceremony at the Port of Dammam, and pictured here in the photograph, are Sheikh Khalid Suleiman Al-Olayan (centre), Chairman, Olayan Group, Engineer Abdullah Bin Hamad Al-Fozan (fourth from left), Deputy Minister for Schools’ Buildings & Equipment, Ministry of Education, Saudi Arabia and Gustavo Leite (third from left), Vice President & General Manager, Distributor Operations, Xerox Middle East & Africa.

 Also present at the special launch ceremony were senior government officials and representatives from key industry sectors including banking and finance, manufacturing, petrochemical, utilities, public sector and graphic arts.

 The three-decked cruiser, a novel floating showcase of hi-tech Xerox products and solutions customized to specific industry sectors, is traveling in a 30-day journey across the Arabian Peninsula with ports of call at six key destinations in five Gulf countries, besides Saudi Arabia. The DocuCruise project was launched in Dubai, and has since traveled to Kuwait and Bahrain, Dammam and Qatar.



For further information, please contact:

Fakher Daghestani/ Arun Rangachari
ASDA’A Public Relations
Burson-Marsteller Middle East Affiliate  
Dubai, UAE 

Fax: +971-4-3344556


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