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KELLOGG'S
22
April 2001
The
Saudi Press Agency has reported that the Ministry of Health has
confirmed the safety of all Corn Flakes products and denied any links to
information, which appeared in earlier reports claiming that cornflakes
products caused cancer, according to the Saudi Press Agency.
In
response to the misleading reports, a Health Ministry spokesman said
that cornflakes are still being served in American restaurants and
hotels, and constitute an important meal for children, a claim supported
by scientific research.
A
spokesman for Kellogg’s, the world’s leading cornflakes
manufacturer, said: “We are very happy that the Saudi Ministry of
Health has taken this action, which we hope will go some way towards
correcting the misinformation.
In
support to the Ministry’s statement, Kellogg’s wishes to reaffirm
its heritage and continued commitment to superior nutrition through the
production of healthy foods.”
“The
benefits of eating a diet rich in cereals, vegetables, and other fibre-rich
food products, for protection against heart disease and cancers - are
well documented and advocated by numerous health professional
organizations around the world,” he added.
-ends-
Issued
on behalf of Kellogg’s by Gulf Hill & Knowlton, Jeddah. For more
information please contact Talal Eid on Tel: 673 8888 Ext. 221; Fax: 676
0597; e-mail: teid@hillandknowlton.com.sa
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