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        Business Press Releases      

CSFBdirect Named #1 Online Broker




  CSFBdirect Named #1 Online Broker

Wins String of Honors from Peers and Customers


 29th April, 2001

  CSFBdirect, the online brokerage service of Credit Suisse First Boston, announced that it has topped recent online brokerage surveys, conducted by leading U.S. financial magazine Barron’s, which named the company #1 online broker, and by the Software & Information Industry Association, and the American Association of Individual Investors. 

 CSFBdirect-eUnion, which introduced online brokerage services to the region in April last year, is part of the global network of CSFBdirect. It provides individuals in the Middle East and North Africa with access to US equities through its Web site  -  “The tremendous recognition received by CSFBdirect only works to reaffirm investors’ confidence in the quality of our service,” said Ali Zahed, President, CSFBdirect-eUnion, Middle East.  “Our team in the Middle East strives to improve and maintain our leadership in the field with best-of-breed quality, accuracy and speed.  Coupled with world class research from Credit Suisse First Boston, it’s easy to see why more and more investors in the Middle East are opting for our service.”

 CSFBdirect won Barron’s top rating for the second time and the publication’s coveted four-star rating for the fourth consecutive year, for Ease of Use, Access to Products, Research, and Software.

 “The easy-to-use Website gives customers access to all kinds of equities, and the research offered to high-end account holders is hard to beat,” Barron’s said. 

 The Barron’s rating came soon after receiving two other prestigious titles in March 2001. CSFBdirect was named “Best Online Brokerage Service” by the Software & Information Industry Association, in the only peer-recognition awards program for the software and information industry. It is the second consecutive year that CSFBdirect has been recognized by the Association. 

 The company also won top ranking in the American Association of Individual Investors annual survey of online brokerage firms. CSFBdirect was one of an elite group of firms that received the most complimentary customer feedback. This standing was especially rewarding, since it was voted on by customers. They were “Very Satisfied” with the company’s service and gave CSFBdirect top ranking for trade price, speed of execution, reliability, and satisfaction.  The annual survey is designed to help individual investors spot the firms that best meet their needs.


 About CSFBdirect-eUnion

CSFBdirect-eUnion is a joint venture between CSFBdirect, the pioneer of online investment in the United States and the online brokerage service of Credit Suisse First Boston, Capital Union, a regional investment bank, and Webtrade eVentures, an e-commerce company focusing on the development of online financial services in the Arab world.

CSFBdirect-eUnion can be accessed at 

-ends – 

Issued on behalf of CSFBdirect-eUnion by Gulf Hill & Knowlton, Dubai.  For further information please contact Basma Alwesh on telephone 00 971 4 334 4930; fax; 334 4923 or e-mail




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29 April 2001 03:48:30 PM

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