BUSINESS MACHINES AND IBM INSTALL UNIQUE IT SOLUTION FOR EMARAT
IBM introduces Record-breaking Unix servers
into Middle East
Business Machines (GBM) and IBM have installed a unique IT solution for Emarat,
one of the UAE’s leading petroleum-retailing organisations. Emarat has gained a
number of competitive advantages following the implementation and integration
of IBM hardware and software, including reduced costs and new business delivery
From Left to right, Ian
Roscow, IBM’s Technology and Offerings Manager for Web Server, Suhail Al Banna,
Information Technology Manager at Emarat, Ashok Bola, General Manager of GBM,
and Sudarsan Chakravarthy, IBM pSeries product Manager at GBM.
announcement came with IBM’s introduction of two powerful mid-range eServer
Unix systems into the Middle East - the p620 and p660 - that have smashed e-business
performance records. The new servers are part of IBM’s aggressive strategy to
lead in the Unix server market, through systems that provide dramatically
better performance than competing brands at better prices.
operates a fleet of modern road tankers that supply the entire UAE with fuel
from a number of oil terminals, and according to Rafat Buhaisi, GBM's Product
Support Manager, the solution helps to ensure that Emarat's distribution
network runs with 99.99 percent uptime.
The solution was put in place by United Computer and Management
Consultancy (UCMC), IBM's representative in Dubai.
competition, UCMC and GBM offered a 'one-stop-shop', and provided all the
hardware, software and associated services to ensure a highly available,
scaleable and upgradeable solution.
They achieved this without disrupting our existing operations which are
critical for the smooth flow of land and air transportation of our product in
the UAE," said Suhail Al Banna, IT Manager, Emarat. "UCMC and GBM demonstrated a
thorough understanding of our exacting requirements, and proved that they could
deliver a total solution, and offer post-implementation services and 24 x 7
assistance through GBM's Integrated Technology Services (ITS) division." He continued: "UCMC and GBM took three months to implement this
solution. With our plans to adopt
e-business and ASP capabilities, we now have in place the infrastructure to
ensure our IT department becomes a future profit centre. This type of solution is helping us to
achieve renown as the best petroleum corporation in the Gulf region for
customer service, employee commitment and return to shareholders, and we fully
expect that UCMC and GBM will continue to work in partnership with us to meet
Emarat had a number of distributed servers running different applications,
which were difficult to manage and which complicated its future growth
path. "Now, all of
Emarat's servers share the same storage and backup pool, and integrating its
business processes has tightened the level of control by allowing Emarat to
easily access and monitor all aspects of its operations almost
instantaneously," added Mr Buhaisi.
re-vamped Emarat's automation processes as part of the project by installing
IBM pSeries (previously known as the RS/6000) and Netfinity servers, and by
implementing storage consolidation solutions and tape backup systems. The Netfinity servers run Lotus Notes,
Emarat's Convenience Store automation software, and its print and file sharing
and Computer Aided Design (CAD) activities.
The IBM pSeries servers run
Emarat's Core Oracle ERP application, which include key processes in Accounts,
Inventory Management and Human Resources," said Mr Buhaisi. Saeed Al Muaili, Marwan Al Ali and
Ganesan Krithivasan led the Emarat team that contributed to the success of the
project while the UCMC/GBM team was led by General Manager, Ashok Bhola, and
included a number of skilled individuals with expertise in IT issues relating
to the oil and gas industry.
Emarat expects to gain substantial cost savings through the new
system. By working with a single
vendor, Emarat avoided any potential risks typically associated with
integrating disparate products.
The solution has also enhanced Emarat's competitive standing by enabling
it to set a new standard for delivering even more services to end-users and
customers, and by equipping it with adequate 'firepower' for its future growth
plans. Software support - a
value-added service - is provided through GBM Support Line, an integral and
award-winning component of GBM's ITS division. The implementation of AIX, HACMP and Tivoli Storage Manager
was performed by certified ITS personnel who also offered guidance and made
necessary software adjustments so that Emarat enjoyed a fault free
installation. The division also provided training for Emarat's IT staff and
migration services to the new system. IBM’s new eServer pSeries “We are introducing to the Middle
East what IBM believes are the most powerful, most cost-effective Unix servers
available on the market today,” explained Ian Roscow, Technology and Offerings
Manager, IBM Web Server, Europe, Middle East and Africa. The new pSeries systems (formerly known
as the RS/6000, with ‘p’ signifying performance) offer the speed and
reliability to run customers’ most important applications, including
e-business, supply chain, Customer Relationship Management, and Business
intelligence. The p620 and p660 are the industry’s first midrange Unix servers
to contain IBM pioneered Silicon-On-Insulator (SOI) technology. Microprocessors built with SOI run up
to 35 percent faster and at much cooler temperatures than traditional aluminium
chips increasing server performance and up-time. IBM is the only vendor to have
already introduced Copper Technology that significantly enhances performance
across its Unix server product line.
This announcement underscores IBM’s success in the server market.
According to IDC figures released in mid-March, IBM is the number one server
vendor worldwide for the year 2000, outselling Sun by a 32% margin. IBM’s worldwide market share in the
Unix hardware space has leapt from 15% to 25% since 1998. With over a million systems installed
worldwide since its introduction as the RS/6000 10 years ago, the IBM pSeries
is a major force in the Unix marketplace today.
Issued on behalf of Gulf Business Machines by Gulf Hill
& Knowlton. For further
information contact Jamil Alsharif on Tel: +973 533532, Fax: +973 533370, or