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        Business Press Releases      


24 May 2001

9 out of 10 People choose Philips TVs

Philips tops Middle East Poll


When it comes to televisions, seeing is believing. When it comes to comparing the quality of four major TV manufacturers, there seems to be an overwhelming favorite. In a Middle East survey in which Philips and three major Japanese TV manufacturers were rated on picture quality, a clear majority of people questioned  (93%) preferred Philips TVs for their superior picture quality.


The test has been conducted in 20 different trials in 4 different countries in the Middle East on a mix of customers, channel partners and press. Most recently conducted in Dubai, the test runs on four TVs, one from Philips and three from leading Japanese brands, with the TV frames covered and brand names entirely concealed. The Philips TV was benchmarked against competitors’ products in the same price and specification range that used the same technology of the new 100Hz flat screen TVs.


Philips was the clear winner with 56 votes for top picture quality out of the total 60, or in the same ratio, a Philips preference of 9 out of 10 people.


The TVs were evaluated on three criteria: Flicker-free Image Stability, Motion Sharpness and Motion Judder Elimination. Philips received a high rating on Flicker-free Image Stability from 90% of the respondents, on Motion Sharpness from 91% of the respondents, and on Motion Judder Elimination from 93% of respondents. 


The Philips TV used in the test was the 100Hz, 29 inch Real Flat TV. This TV owes its exceptional performance to breakthrough technologies that minimize eyestrain and produce a flicker-free stable and crisp picture, displaying on-screen motion in a continuous natural way.  Patented as Philips inventions, the technologies include 100 HZ Digital Scan, Digital Natural Motion and Digital Crystal Clear features that create comfortable TV viewing. 


“We wanted to confirm to the public what we at Philips have long believed - that Philips TVs offer the most comfortable viewing for the eyes, through exceptionally sharp, flicker-free images with smooth motion reproduction”, commented Olivier Delahaye, General Manager at Philips Middle East and Africa.


Test Process

The results are from a recent test. Other similar tests conducted in various countries in the Middle East have given equally positive results.


The test involved 60 people who were not informed of the identity of the other brands before the test began. They were informed that one of the TVs was a Philips TV, but the TV was not identified. 


Still images and a short video were run on all the TVs simultaneously, and the group rated each TV’s performance in one of the three evaluation criteria.


Philips TVResult Breakdown

Philips received top overall score in 56 of the 60 questionnaires.

Out of the 56 questionnaires:

Philips alone scored the highest vote in the three criteria in 38 questionnaires

Philips scored the highest vote in 2 out of the 3 criteria in 10 questionnaires

Philips scored top score in all 3 criteria, but tied with different suppliers in one or 2 criteria, in 8 questionnaires.


In only 4 questionnaires out of the 60 (7%), Philips was judged to be of lower performance than other manufacturers.








About Philips

Royal Philips Electronics of the Netherlands is one of the world’s biggest electronics companies and Europe’s largest, with sales of EUR 37.9 billion in 2000. It is a global leader in color television sets, lighting, electric shavers, color picture tubes for televisions and monitors, and one-chip TV products. Its 219,400 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at

-          Ends-

Issued on behalf of Philips by Gulf Hill & Knowlton, Dubai.  For further information please contact Basma Alwesh on telephone; 3344 930, fax; 3344 923 or

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31 May 2001 10:49:05 AM

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