24 May 2001
9 out of 10 People
choose Philips TVs
Philips tops Middle
When it comes to televisions, seeing is believing. When it
comes to comparing the quality of four major TV manufacturers, there seems to
be an overwhelming favorite. In a Middle East survey in which Philips and three
major Japanese TV manufacturers were rated on picture quality, a clear majority
of people questioned (93%)
preferred Philips TVs for their superior picture quality.
The test has been conducted in 20 different trials in 4
different countries in the Middle East on a mix of customers, channel partners
and press. Most recently conducted in Dubai, the test runs on four TVs, one
from Philips and three from leading Japanese brands, with the TV frames covered
and brand names entirely concealed. The Philips TV was benchmarked against
competitors’ products in the same price and specification range that used the
same technology of the new 100Hz flat screen TVs.
Philips was the clear winner with 56 votes for top picture
quality out of the total 60, or in the same ratio, a Philips preference of 9
out of 10 people.
The TVs were evaluated on three criteria: Flicker-free
Image Stability, Motion Sharpness and Motion Judder Elimination. Philips
received a high rating on Flicker-free Image Stability from 90% of the
respondents, on Motion Sharpness from 91% of the respondents, and on Motion
Judder Elimination from 93% of respondents.
The Philips TV used in the test was the 100Hz, 29 inch
Real Flat TV. This TV owes its exceptional performance to breakthrough
technologies that minimize eyestrain and produce a flicker-free stable and
crisp picture, displaying on-screen motion in a continuous natural way. Patented as Philips inventions, the
technologies include 100 HZ Digital Scan, Digital Natural Motion and Digital
Crystal Clear features that create comfortable TV viewing.
“We wanted to confirm to the public what we at Philips
have long believed - that Philips TVs offer the most comfortable viewing for
the eyes, through exceptionally sharp, flicker-free images with smooth motion
reproduction”, commented Olivier Delahaye, General Manager at Philips Middle
East and Africa.
The results are from a recent test. Other similar tests
conducted in various countries in the Middle East have given equally positive
The test involved 60 people who were not informed of the
identity of the other brands before the test began. They were informed that one
of the TVs was a Philips TV, but the TV was not identified.
Still images and a short video were run on all the TVs simultaneously,
and the group rated each TV’s performance in one of the three evaluation
Philips received top overall score in 56 of the 60 questionnaires.
Out of the 56 questionnaires:
Philips alone scored the highest vote in the three
criteria in 38 questionnaires
Philips scored the highest vote in 2 out of the 3 criteria
in 10 questionnaires
Philips scored top score in all 3 criteria, but tied with
different suppliers in one or 2 criteria, in 8 questionnaires.
In only 4 questionnaires out of the 60 (7%), Philips was
judged to be of lower performance than other manufacturers.
Royal Philips Electronics of the
Netherlands is one of the world’s biggest electronics companies and Europe’s
largest, with sales of EUR 37.9 billion in 2000. It is a global leader in color
television sets, lighting, electric shavers, color picture tubes for
televisions and monitors, and one-chip TV products. Its 219,400 employees in
more than 60 countries are active in the areas of lighting, consumer
electronics, domestic appliances, components, semiconductors, and medical
systems. Philips is quoted on the NYSE (symbol: PHG), London, Frankfurt,
Amsterdam and other stock exchanges. News from Philips is located at www.news.philips.com
Issued on behalf of Philips by Gulf Hill & Knowlton,
Dubai. For further information
please contact Basma Alwesh on telephone; 3344 930, fax; 3344 923 or